Strategic Marketing Communications


Laura Carabello, Chief Creative Officer, CPR Strategic Marketing Communications is an entrepreneur and strategy consultant in both domestic and international businesses related to healthcare, life sciences and medical devices, information technology, medical travel and managed care/benefits. Carabello has been instrumental in the growth and development of multiple companies and organizations both domestic and worldwide. She currently serves on the International Committee of the Self Insurance Institute of America and authors articles for its publication, The Self Insurer.

Founder and principal owner of CPR Strategic Marketing and Communications, (www.cpronline.com), Carabello has more than 25 years' experience in business development, marketing, and corporate positioning. As strategy consultant, she has worked with over 1,000 companies, including public and private organizations. She also serves as a strategic advisor to public, private and not-for-profit entities, and has been invited by the US Federal Trade Commission to testify on healthcare advertising and marketing ethics. Carabello was recently tapped to develop special projects for Forbes magazine.

Carabello conducts marketing presentations at high profile industry conferences where she addresses issues impacting healthcare providers, payers, employers and other stakeholders involved in the ecosystem. She has been invited by multi-national governments, hospital systems, and private sector companies to present at international meetings on healthcare and benefits issues.

She is the publisher and managing editor of Medical Travel and Digital Health News, the authoritative, online business-to business international newsletter of the medical tourism industry (www.medicaltraveltoday.com) covering US domestic and international medical travel. In 2011, Carabello published Medical Travel Today: Opinions and Perspectives on an Industry in the Making. She also serves on the editorial board for the World Korean Medical Journal (WKMJ), a global organization of more than 140,000 Korean physicians dispersed throughout the world.

She has been invited for membership status in the Healthcare Women’s Leadership Trust, awarded the annual citation from the NJ Association of Women Business Owners; and was elected as a "Pioneer Woman of the 90s." She was named as a “Woman of Influence” by the YWCA of Bergen County, served on the Bergen County “YW” Board of Directors and was recently named a NJ business ICON by NJBIZ. Ms. Carabello holds a Bachelor of Science degree in Journalism from the Newhouse School of Communications at Syracuse University, and she is a candidate for a Master's Degree.
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